OVA company regularly participates in the leading Russian and international tradeshows where it always nominates its products in various competitions receiving well-deserved medals and commemorative diploma. The company actively participates in various sector-specific government and regional forums where it has an opportunity, in a direct dialogue, to bring home to competitors and representatives of government institutions its initiatives on development of Russian agricultural sector, social projects and other significant initiatives.

With the view of development of a non-production activities area and external influence to the life of the region, during the “Days of Kaliningrad region” in the Federation Council in December 2006, OVA agroindustrial holding conducted an exhibition and presentation timed to the 60th anniversary of the region and aimed at discussion in detail of the following theme: “Status and prospects of the social and economic development of the Kaliningrad region”.

In addition, this work can be exemplified by the participation of the company in jubilee agro-industrial forum “Golden Fall”, where OVA representatives were a part of the Kaliningrad delegation led by the regional Minister for agriculture and fishery Andrey Romanov. “Golden Fall” is a leading national and international forum where experts from all over the world discuss topical issues of agricultural complex development and rural and feed production growth. In the framework of the exhibition, there were round table meetings organized with the participation of the head of the Ministry for Agriculture of the Russian Federation, including the one addressing the “Global agricultural market challenges and food supply security” theme; the first international theoretical and practical conference “Strategy of improvement of material status and technological level of agricultural producers”; presentation of a target program project “Development of dairy cattle-breeding and increase in milk output in Russia in the period of 2009-2012”.

Young experts are the future of the agriculture. Education of qualified personnel is one of the main priorities of the governmental agriculture policy. OVA understands perfectly well that there is a need to attract young experts in agriculture, production and management to the sector.

In addition, as well as any other producer, OVA understands the need to educate personnel for it to be able to promote and popularize the production of the company on the market. Working as an agroindustrial holding, OVA strives to decrease its dependence on the external factors, including the provision of the personnel. OVA trains most of its experts on its own by sending the prospective employees to study in the core institutes of higher education, constantly organizing trainings for personality and professional development carried out by the best experts in the fields. Trainings and conferences are organized not only for the directly employed personnel but also for the employees for the big distribution companies on the local markets to give them a better understanding of the concept of the company and its brands, to inspire them with the cultural meaning of the brands and to increase their motivation in working with the company’s product range.


Thanks to its high quality and advanced manufacturing technologies, OVA production is highly esteemed by the consumers and experts.

OVA is a long-time leader in numerous contests and wins various prizes for quality and range of its products. Canned food produced by OVA regularly wins medals and diplomas in prestigious international exhibitions.


In Russia, digital labeling of dairy products began on January 20





In Russia, digital labeling of dairy products began on January 20. So far, this is a voluntary procedure. But from June 1, it will gradually become mandatory. Already, the National Union of Milk Producers says that in the first year, the innovation will cost producers 61 billion rubles, while the net profit of the entire industry is about 35 billion rubles. RBC Kaliningrad spoke with Andrey Romanov, Chairman of the Board of Directors of CJSC Zalesskoe Moloko, President of the Union of Industrialists and Entrepreneurs of the Kaliningrad Region, about what producers are preparing for and how much ordinary buyers will pay for transparency.

How much will your company spend on labeling?

According to preliminary estimates, as for the production of “Zalessky farmer”, it will be about 120 million rubles for the entire complex, for all types of products. Labeling on them will be introduced gradually, but during 2021-22 we will have to spend such funds.

To understand how this is a significant amount when compared with the profit?

It is clear that it is difficult to say what the profit will be in 2021-22. But in general, if you look at the estimate of the National Union of Milk Producers, this figure is higher than all the profits that were in the industry at the end of 2019. The results of 2020 are not yet available.

What exactly is included in these costs, what will the money be used for?

This is the purchase of special printers, devices that can read labels, these are polythizers (special automatic packaging machines-approx. RBC Kaliningrad), which need to be labeled, programs. As well as the cost of this brand.

You have named printers and other equipment, that is, you will have to spend seriously only once, when starting the procedure? In the future, you do not need to invest such money?

About half of the amount that the National Union has named (61 billion rubles) is, if my memory serves me correctly, annual payments for the “Honest Mark” brand itself.

How will this affect the price of the product?

Per unit of production, this is 50 kopecks without VAT. This is the cost of the brand itself.


According to estimates of market participants, dairy products as a result of labeling can rise in price by 10%. Moreover, due to the alleged failures in the labeling system (which representatives of other industries have complained about), there may be interruptions in the supply of perishable products. This will lead to the complete replacement of “milk” with an expiration date of up to 14 days for long-term storage products, said Vsevolod Vishnevetsky, chairman of the St. Petersburg Public Organization of Consumers “Public Control”.

How does the labeling procedure work in the dairy industry?

We apply the label and send the data about it through the server to the “Honest Sign”, where we confirm that these products are manufactured by our company. Then any consumer can read this code and get information about who actually produced this product.

Does “Honest Mark” not check the quality of the product itself?

No, he’s fighting counterfeiting. He controls that the products sold are actually from the declared manufacturer.

Representatives of the pharmaceutical business said that the “Honest Sign” system often fails. Voluntary labelling “milk” began the other day. Can you now appreciate the work of the system?

We can’t estimate it, but we understand that these problems will also occur in the dairy industry. Because the principle is the same, and the number of enterprises and the range of products is probably even greater than in the pharmaceutical industry.

The dairy industry is primarily perishable products. How do you plan to balance the labeling and freshness of the product?

It is very difficult to make forecasts here. It is clear that for us, manufacturers, the introduction of this system will result in additional labor and financial costs. The risks you are talking about exist. But how everything will turn out-we will look at the fact. This decision has already been made, and no one will reverse it. So we’re getting ready.

Earlier, RBC Kaliningrad reported that since January 1, 2021, labeling of clothing and light industry goods has become mandatory in Russia. According to the authorities, this will help fight counterfeit goods and bring some of the business out of the shadows. The entrepreneurs themselves talk about less positive consequences.


Автор Антон Резниченко
Фото Александр Подгорчук

Источник: https://kaliningrad.rbc.ru/kaliningrad/22/01/2021/600a86fb9a794753e8272bf6?from=regional_newsfeed


The Zalesye Group of Companies has increased the supply of breeding cattle to the regions of Russia.










According to the results of 2020, 1,850 Holstein heifers were delivered outside the region to dairy farms in the Moscow, Orel and Ryazan regions, as well as to the Republic of Bashkortostan.

For comparison: in 2019 – 808 goals.

Deliveries of purebred cattle are carried out by one of the leaders of the dairy industry of the Kaliningrad region – the Zalesye group of companies. Animals grown in pedigree reproducers of the holding: “the New Vysokovskiy”, “Malinovka” and “Zalesie-agro”.

According to the Regional Ministry of Agriculture, dairy breeding cattle from the Kaliningrad Region are in demand due to their high productivity. The region occupies a leading position in Russia in such an important indicator of agricultural efficiency as milk yield per feed cow. According to data for 2019, it is 8,764 kilograms in the region, which is 27.2% higher than the national average.

This indicator is the result of effective breeding work built in the Kaliningrad region. In the livestock industry of the region, special attention is paid to increasing the productivity of livestock, organizing selection and breeding work and improving the reproduction of the herd. The high technological level of agricultural enterprises in the region makes it possible to use the genetic potential of agricultural animals most effectively, which is reflected in the increase in productive indicators.

The launch of a unique specialized breeding and genetic center for dairy cattle breeding, LLC “Intergen Rus”, in 2019 is of great importance for the industry not only on the scale of the Kaliningrad Region, but also in Russia. The company specializes in improving the quality characteristics of the genetic material of cattle. In 2020, the company delivered genetic material for insemination of about 5,000 heads of cattle in the Kaliningrad region and 2,000 heads outside the region. In the long term, this project will allow the formation of a domestic fund of genetic resources, which will affect the increase in milk production, increase the efficiency and competitiveness of animal husbandry in Russia, and create an alternative to the import of cattle.



Support for volunteer projects

On the eve of the upcoming new year holidays, the Union of volunteer organizations and movements collects charity food packages for the elderly. The kits will be given to older people who are in a difficult situation due to COVID-19. Team of the Union on a regular basis support 150 such people in Moscow. The kits will be delivered by the Union’s volunteers during December of this year.

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